Like a great song that moves you, great marketing motivates people to seek out your company, download premium content, book a discovery meeting, and ultimately sign on the dotted line.
That’s our specialty. We rethink, retool, and reboot B2B brands and marketing programs to quickly achieve results.
Our clients engage us to create a brand that strikes a chord, a pitch that resonates, and instruments that amplify sales.
a brand that strikes a chord
Compete on your best assets
Most beeline STUDIO engagements begin with strategic repositioning, brand studies, and new messaging. As part of this signature service, we audit your existing plans, tools, and tactics to identify where sweeping updates or calculated refinements are warranted.
This process helps you objectively reconsider your relative position in the market and helps us articulate the attributes upon which you can truly compete.
Our proprietary brand-strategy framework, the beeline STUDIO DNA Panel™, synthesizes our research and drives the creation of a comprehensive messaging scheme. At the conclusion of a signature engagement, your new brand narrative and top-line messaging are fitting expressions of your company and clear guideposts for downstream brand development.
Restyle and Rebrand
Always ‘look the part’
The visual expression of your company must be in harmony with the overall brand strategy and messaging scheme.
Your style should exemplify your strategic attributes – not detract from them – and it should clearly distinguish your company from competitors.
beeline STUDIO curates every hue, graphic, image, and font, and composes a visual brand that adds dimension to your story.
Our team unifies every touchpoint with a cohesive style, including email signatures, stationery, collateral, campaign materials, booth graphics, slide decks, and websites.
Conduct color studies to assemble a distinctive palette
Create striking logos and favicons
Design the accessory art treatments that define your style
Produce custom graphics to explain your offerings
Source your signature photography and illustrations
Select the typefaces that make your story come to life
A PITCH THAT RESONATES
Tell the whole story
Your fresh messaging scheme and brand narrative are just the prologue.
beeline STUDIO fleshes out your story by producing the rest of your baseline collateral. Our team writes complete corporate histories, team bios, and product and service descriptions, and then we design your brochures, sales sheets, and pitch decks to inspire your audience.
For most companies, the ultimate showpiece of their brand and story is their website. beeline STUDIO adapts all the brand work, storytelling, and product/service marketing for an engaging online experience.
Reskin and rebuild websites
Let your story unfold
Whether you need to reskin an existing website or build a new site from the ground up, beeline STUDIO helps you achieve your objectives quickly and cost effectively.
beeline STUDIO handles the project from soup-to-nuts, including creative direction and design, project management, search engine optimization (SEO), copywriting, software integration planning, responsive coding, lead generation functionality, tracking and analytics, and user experience.
Our proprietary beeline Working Web™ is a dynamic prototype of the site’s information architecture, metadata, text, and visuals which simplifies client revisions throughout the project. Along with our wireframes, mock-ups and graphical support, the beeline Working Web can be transferred to a web environment by your web developer or ours.
instruments to amplify sales
Drive downloads and leads
beeline STUDIO builds websites that are made for lead generation. First, we develop the premium content that engages your visitors, including white papers, case studies, webinars, and videos. Then we create the landing pages, calls to action, web forms, and CRM and analytics integrations that will enable you to capture and track leads from your gated content. And to keep the operation humming along, beeline STUDIO writes blog articles to generate momentum around your main themes.
POWERHOUSE MARKETING
Grow and nurture your audience
beeline STUDIO clients engage us to develop comprehensive inbound and outbound strategies that drive traffic and generate demand.
These services run the gamut of drip campaigns, print and digital advertising, social and PR, speaker circuits, and trade shows. Our team manages the production of all supporting materials, including writing emails, scripts, press releases, and pitches; designing adverts, display graphics, and premium items; and setting up marketing automation tools and editorial calendars.
LEADERSHIP
Optimize the entire marketing operation
Drawing upon nearly two decades of senior management experience in the marketing field, beeline STUDIO’s principal consultant, Brenda Mahedy, serves as an interim or fractional Chief Marketing Officer.
Get help with your annual marketing plan and budget and building out the staff and stack to support the operation.
